We copyright, trademark or incorporate your business within the US. Should you need advice on media law or obtain licenses or authorizations, DemirayINK is versatile and fully certified to ensure that every clip and quote can be part of your campaign.
Our productions and communications run smoothly and seamlessly.
“I've closely worked with DemirayINK on numerous projects. In each and every instance the service provided was beyond my expectations and the final outcome was a product delivered on time and on budget. Sonia is a delight to work with and when I know she is at the helm, I am instantly put at ease.”
Megan Yarmuth, Account Director, Ogilvy Washington
DemirayINK works with a portfolio of extraordinary professionals in the media planning, negotiation and buying world. Together, we design an optimal strategy and media plan based on your budget. We understand that intense communications can generate change and accordingly approach media planning through multiple simultaneous platforms with original, consistent messages.
We track and monitor each impression and provide a detailed final report.
Accountability is key.
“We have worked with DemirayINK for over ten years on a variety of PSA campaigns. Sonia is a trusted professional and our go-to person for creative adaptation and consulting services. She is responsive, extremely knowledgeable of the cultural nuances and of our creative strategies, and always provides solutions that we can count on. Whether she`s copywriting, consulting on casting, supervising production or advising on multiple messaging platforms, we know we`re in good hands with DemirayINK.”
Amy G-N. Hitt, Senior V.P. Crosby Marketing
We are recognized experts in multilingual and multicultural communications. We target specific audience groups, especially within the U.S. Hispanic markets or ensure we effectively communicate with the entire market as a whole, depending on your needs. Whether for new productions in English and Spanish or adaptations of English language productions to several other languages, DemirayINK concepts, writes, casts, directs, produces and distributes productions for new and traditional media, ensuring quality and effectiveness. We understand that each audience requires an idiosyncratic interaction on its own platforms,
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We make sure every detail works: grammar, vocabulary, talent, accents, tone, fluency, voice, graphics, effects, music and execution based on the social and cultural background of each audience. In fact, Sonia Demiray has led seminars on “Marketing to U.S. Hispanic Audiences” with a focus on fielding and interpreting market research and adapting creative campaigns to specific markets. To keep up with the rapidly evolving nature of language, we also have developed a control network across Europe and the Americas. This network provides priceless feedback to ensure effective messaging with your audience.
“DemirayINK continuously impresses us through creative thinking, quality execution and quick turnaround on complicated projects”
Rachel Phillips, Creative Director, Janson Communications
We create effective and unique copy for TV, print, web and radio in both English and Spanish. We maximize your earned media through effective press releases, alerts and PSAs. We edit, adapt and ghostwrite.
We produce top quality video for broadcast and web to make you shine. From promotional videos to training modules and documentaries, from spots to PSAs and pre-rolls– we marshal vast resources and talent to tell your story.
“DemirayINK has provided Ketchum with excellent concepting, copywriting, and production services over the past years for a range of government clients. Sonia and teams have consistently delivered high-quality products, often working on extremely tight deadlines. And they are a pleasure to work with!”
Suzanne Niemeyer, Senior Vice President, Ketchum
Originality alone doesn’t cut it. We ensure that our unique concepts are effective and generate symbiosis with your audiences. Our concepts travel across all platforms, cultures and languages.
We ensure truthfulness, respect, relevance and clarity at all times. From meaningful stories for medical training to pitching fighter-pilot helmets to the U.S.Joint Forces Command, we hold an impressive record in creative concepting.
“DemirayINK is an irreplaceable business partner. Whether planning and executing a complex strategic marketing partnership program or delivering a quality production, DemirayINK always exceeds my expectations.”
Daniel del Olmo, Founder, The Passionality Group.
Strategy is our passion. We assess your product, brand or service, that of your competition and generate a map of your current relative positioning to define your target potential. We plan and evaluate the cost and effect of each possible communications activity to reach your optimal goal most efficiently. We generate a messaging matrix to tell your story in the most meaningful and striking way at each point throughout the campaign.
We tailor your messages to each of your audiences and generate synergies to move them to action. We track the results of your communications through quantitative and qualitative means. We ensure consistency and coherence for your brand by developing communications guidelines and coordinating all and any agencies to strengthen your brand with every audience interaction.